GOOGLE & META ADS CONSULTANT
Helping businesses turn ad spend into qualified leads and measurable growth through strategy, campaign management, and reliable tracking.
6+
Years in Paid Media
Strategy and execution across Google, Meta, LinkedIn, TikTok, and more.
$1M+
Ad Spend Managed
Across search, social, and programmatic campaigns for B2B, B2C, SaaS, and ecommerce.
9
Advertising Platforms
Google, Meta, LinkedIn, TikTok, Microsoft Ads, X, Apple, Pinterest, and StackAdapt.
Check Out My Work
Generating a $25K Booking Pipeline for a Wedding Videographer
A Google Ads and Meta Ads strategy that turned paid traffic into qualified wedding inquiries in 30 days.
Driving Prospective-Student Growth for a Canadian University
A multi-channel strategy that increased program interest across different audiences and recruitment cycles.
Cutting Cost per Lead by 41% for a Kitchen Remodeler
A Google Ads and Meta Ads strategy that improved lead quality, lowered acquisition costs, and strengthened conversions.
Growing Online Conversions 103% for a Wellness Retailer
A multi-channel strategy that increased ecommerce conversions, store visits, and app installs across two markets.
Scaling Brands Through Paid Media
Paid Media Management
Ongoing Google Ads and Meta Ads management focused on improving lead quality, increasing efficiency, and supporting profitable growth.
Campaign strategy, targeting & ongoing testing
Weekly optimization, bidding & budget management
Performance reporting focused on leads & ROI
Best for: Businesses that need ongoing campaign management and optimization.
Campaign Setup & Tracking
Complete Google Ads or Meta Ads setup with campaign structure, targeting, and conversion tracking built for a strong launch.
Campaign structure, audience & keyword research
GA4, conversion tracking & measurement setup
Campaign launch + two weeks of optimization
Best for: Businesses launching ads or rebuilding an existing account.
Ad Account Audit & Strategy
A deep-dive review of campaigns, tracking, and conversion paths to uncover wasted spend and improve performance.
Full audit of campaigns, targeting & tracking
Audience, competitor & landing page analysis
Strategy call + actionable written roadmap
Best for: Businesses running ads but unsure what is limiting performance.
Hey! I'm Victoria
Hi! I’m Victoria, a passionate Paid Media Consultant with over a 6+ years of experience in managing paid campaigns across Google, Meta, LinkedIn, and other digital platforms.
I help businesses turn ad spend into real results by building full-funnel strategies that connect strong creative with clear analytics. My focus is on conversions, sustainable growth, and understanding what actually drives performance.
If you’re looking to improve your online presence, fix underperforming ads, or scale your paid campaigns with a clear strategy, feel free to reach out.
Why Work with Me
Data-Driven Strategy
Performance data, audience insights, and market trends guide decisions so budget is focused on the opportunities most likely to drive results.
Full-Funnel Management
Campaigns are managed across the full customer journey, from targeting and creative to landing pages and ongoing optimization.
Clear Measurement
Accurate tracking and reporting provide visibility into leads, performance, and where paid media is creating business value.
1. Audit & Discovery
Analyze your historic ad accounts, audience data, and market positioning to identify high-potential opportunities, eliminate wasted ad spend, and build a roadmap for profitable growth.
2. Strategic Campaign Planning
Design custom ad strategies across Google, Meta, and LinkedIn designed for your specific audience. By combining compelling ad copy with precise targeting, we reach high-intent customers at every stage of their buying journey.
3. Setup & Clean Tracking
Build and launch ad accounts paired with conversion tracking, GA4, and Google Tag Manager. This infrastructure ensures clean attribution and full visibility into lead generation and e-commerce ROI.
4. Optimization & Scaling
Once campaigns are live, performance is monitored daily. Ongoing creative testing and budget optimization help lower acquisition costs and support month-over-month revenue growth.
Frequently Asked Questions
Common questions about paid media, tracking, and working together. Have something specific? Reach out directly.
About Paid Media
There’s no fixed Google Ads budget that works for every business. The right amount depends on your industry, location, competition, and the cost of your target keywords.
For many small and medium-sized businesses, a starting budget of $1,000–$3,000/month is often enough to collect data, test campaigns, and optimize performance. However, competitive industries like legal, finance, or insurance may require a higher budget because clicks can be much more expensive.
Before increasing your ad spend, it’s important to make sure your tracking is set up correctly. A bigger budget won’t help if you don’t know which campaigns are actually generating leads and customers.
Yes, if people are actively searching for what you sell. Google Ads works especially well for local services, B2B companies, and ecommerce businesses with existing demand. Success depends on strategy, tracking, and ongoing optimization.
Google Ads captures people actively searching for your products or services. Meta Ads (Facebook & Instagram) help create demand by reaching new audiences. Many businesses see the best results by using both platforms together.
Your ads are working when they generate meaningful business results. I measure success through conversions, cost per lead/customer, return on ad spend (ROAS), and lead quality using accurate conversion tracking.
Paid ads can start generating traffic and data within days, but meaningful results usually require 30–90 days of testing and optimization. The timeline depends on your industry, budget, competition, tracking setup, and campaign strategy.
About Working Together
I don’t just manage ad platforms. I build paid media strategies around your business goals. With 6+ years of experience across Google Ads, Meta Ads, and analytics, I focus on creating campaigns that are measurable, optimized, and aligned with real business outcomes. You’ll get a strategic partner who understands both the technical side of advertising and the bigger growth picture.
Yes. You maintain full ownership of your Google Ads, Meta Ads, and analytics accounts. I work through secure access permissions, so you always have control over your campaigns, billing, and data.
I can provide creative strategy, recommendations, and testing ideas. Depending on your needs, I can also collaborate with your existing designer or creative team.
I provide regular performance updates that include key metrics, insights, and recommendations. Reporting frequency depends on your campaign needs and goals.
I typically need access to your advertising accounts, website or landing pages, business goals, target audience information, and any existing campaign data. I’ll guide you through the setup process.
Ready to Improve Your Paid Media?
Have a project in mind or need help improving your paid media performance? Fill out the form and share a few details about your goals.
Fill out the form or email me directly: