TURN MORE TRAFFIC INTO LEADS AND SALES
Helping businesses improve their paid advertising, tracking, and website conversion performance so more of their marketing spend contributes to real growth.
6+
Years in Performance Marketing
Agency and in-house experience across B2B, B2C, SaaS, retail and lead generation.
Multi-Million $
Ad Spend Managed
Hands-on experience managing and optimizing paid media campaigns across multiple industries.
4+ Certifications
Paid Media & Analytics
Certified in Google Ads, Meta, LinkedIn and GA4, with hands-on experience in campaign management, measurement and tracking.
Check Out My Work
Generating a $25K Booking Pipeline for a Wedding Videographer
A Google Ads and Meta Ads strategy that turned paid traffic into qualified wedding inquiries in 30 days.
Driving Prospective-Student Growth for a Canadian University
A multi-channel strategy that increased program interest across different audiences and recruitment cycles.
Cutting Cost per Lead by 41% for a Kitchen Remodeler
A Google Ads and Meta Ads strategy that improved lead quality, lowered acquisition costs, and strengthened conversions.
Growing Online Conversions 103% for a Wellness Retailer
A multi-channel strategy that increased ecommerce conversions, store visits, and app installs across two markets.
Performance Marketing That Supports Growth
Paid Media Management
Ongoing management and optimization across Google, Meta, LinkedIn, TikTok and other relevant platforms.
Campaign strategy & testing
Budget & performance optimization
Reporting & recommendations
Campaign Launch & Setup
Build or restructure campaigns with the right targeting, account structure and measurement.
Campaign & account setup
Keyword & audience research
Launch & initial optimization
Paid Media Audit
An independent review to identify what is limiting performance and what to improve next.
Campaign & budget analysis
Tracking & landing page review
Prioritized action plan
Conversion Tracking & Analytics
Set up, fix or improve your marketing measurement so you can trust your conversion data.
GA4 & Google Tag Manager
Platform conversion tracking
Tracking audits & troubleshooting
SEO & Website Optimization
Improve your organic visibility and make your website more effective at converting traffic.
Keyword research & on-page SEO
Page structure & Search Console
Website & conversion improvements
Ad Creative & Content
Creative support for paid campaigns and social media, from messaging and static assets to short-form video content.
Ad copy & messaging
Canva graphics, carousels & creative assets
Short-form video concepts, editing & content support
Businesses & Partners I Support
I work with businesses and agency partners looking for hands-on support across paid media, measurement, and performance marketing.
Local & Service Businesses
Generate qualified leads through paid search, paid social, stronger landing pages, and reliable conversion tracking.
B2B & SaaS
Build demand and generate qualified leads through Google Ads, LinkedIn, Meta, and performance-focused campaign strategy.
E-commerce & Retail
Drive sales through Google Shopping, Performance Max, Meta Ads, paid social, and conversion-focused optimization.
Agencies & White-Label Partnerships
Flexible paid media support for agencies that need additional capacity across campaign management, audits, tracking, and reporting.
Hey! I'm Victoria
Hi! I’m Victoria, a passionate Paid Media Consultant with over a 6+ years of experience in managing paid campaigns across Google, Meta, LinkedIn, and other digital platforms.
I help businesses turn ad spend into real results by building full-funnel strategies that connect strong creative with clear analytics. My focus is on conversions, sustainable growth, and understanding what actually drives performance.
If you’re looking to improve your online presence, fix underperforming ads, or scale your paid campaigns with a clear strategy, feel free to reach out.
Why Work With a Consultant?
Direct Access
Work directly with the person managing and analyzing your marketing without layers of account management.
Hands-On Support
Strategy and execution stay connected, from campaign decisions and tracking to performance recommendations.
Flexible Approach
Support can be tailored around what your business actually needs, from ongoing management to focused projects.
1. Audit & Discovery
Analyze your historic ad accounts, audience data, and market positioning to identify high-potential opportunities, eliminate wasted ad spend, and build a roadmap for profitable growth.
2. Strategic Campaign Planning
Design custom ad strategies across Google, Meta, and LinkedIn designed for your specific audience. By combining compelling ad copy with precise targeting, we reach high-intent customers at every stage of their buying journey.
3. Setup & Clean Tracking
Build and launch ad accounts paired with conversion tracking, GA4, and Google Tag Manager. This infrastructure ensures clean attribution and full visibility into lead generation and e-commerce ROI.
4. Optimization & Scaling
Once campaigns are live, performance is monitored daily. Ongoing creative testing and budget optimization help lower acquisition costs and support month-over-month revenue growth.
Frequently Asked Questions
Common questions about paid media, tracking, and working together. Have something specific? Reach out directly.
About Paid Media
There’s no fixed Google Ads budget that works for every business. The right amount depends on your industry, location, competition, and the cost of your target keywords.
For many small and medium-sized businesses, a starting budget of $1,000–$3,000/month is often enough to collect data, test campaigns, and optimize performance. However, competitive industries like legal, finance, or insurance may require a higher budget because clicks can be much more expensive.
Before increasing your ad spend, it’s important to make sure your tracking is set up correctly. A bigger budget won’t help if you don’t know which campaigns are actually generating leads and customers.
Yes, if people are actively searching for what you sell. Google Ads works especially well for local services, B2B companies, and ecommerce businesses with existing demand. Success depends on strategy, tracking, and ongoing optimization.
Google Ads captures people actively searching for your products or services. Meta Ads (Facebook & Instagram) help create demand by reaching new audiences. Many businesses see the best results by using both platforms together.
Your ads are working when they generate meaningful business results. I measure success through conversions, cost per lead/customer, return on ad spend (ROAS), and lead quality using accurate conversion tracking.
Paid ads can start generating traffic and data within days, but meaningful results usually require 30–90 days of testing and optimization. The timeline depends on your industry, budget, competition, tracking setup, and campaign strategy.
About Working Together
I don’t just manage ad platforms. I build paid media strategies around your business goals. With 6+ years of experience across Google Ads, Meta Ads, and analytics, I focus on creating campaigns that are measurable, optimized, and aligned with real business outcomes. You’ll get a strategic partner who understands both the technical side of advertising and the bigger growth picture.
Yes. You maintain full ownership of your Google Ads, Meta Ads, and analytics accounts. I work through secure access permissions, so you always have control over your campaigns, billing, and data.
Yes. I can support ad creative development, including campaign messaging, ad copy, Canva-based static and carousel assets, creative concepts, and short-form video editing. Depending on the project, I can also work with your existing content or collaborate with external photographers, videographers, or designers when needed.
I provide regular performance updates that include key metrics, insights, and recommendations. Reporting frequency depends on your campaign needs and goals.
I typically need access to your advertising accounts, website or landing pages, business goals, target audience information, and any existing campaign data. I’ll guide you through the setup process.
Ready to Improve Your Marketing Performance?
Tell me a little about your business, what you’re working on, and where you need support. I’ll review your inquiry and get back to you with the next steps.
Fill out the form or email me directly: