Portfolio
A collection of end-to-end paid media campaigns, tracking infrastructure setups, and funnel optimizations built for growth.
Check Out My Work
Generating a $25K Booking Pipeline for a Wedding Videographer
A Google Ads and Meta Ads strategy that turned paid traffic into qualified wedding inquiries in 30 days.
Driving Prospective-Student Growth for a Canadian University
A multi-channel strategy that increased program interest across different audiences and recruitment cycles.
Cutting Cost per Lead by 41% for a Kitchen Remodeler
A Google Ads and Meta Ads strategy that improved lead quality, lowered acquisition costs, and strengthened conversions.
Growing Online Conversions 103% for a Wellness Retailer
A multi-channel strategy that increased ecommerce conversions, store visits, and app installs across two markets.
269% More Consultations for an Investment Manager
A Google Search strategy that increased qualified consultations while reducing acquisition costs in a highly competitive financial market.
Cutting Cost per Signup 77% for a B2B SaaS Platform
A year-long Google Ads strategy that scaled signups and demo bookings from 240 to 964 while significantly improving acquisition efficiency.
1. Start with the business objective
Every campaign should be tied to a clear business goal, with success measured by the outcomes that matter most rather than surface-level platform metrics.
2. Build reliable measurement
Tracking should reflect meaningful actions such as qualified leads, consultations, or sales so optimization decisions are based on accurate performance data.
3. Look at the full customer journey
Campaign performance depends on more than targeting and bids. The offer, messaging, landing page, and conversion path all play a role in where performance can improve.
4. Use data to guide the next move
Performance data helps identify what is driving results, what needs to change, and where there is an opportunity to scale.
Have a paid media challenge to solve?
Whether you’re looking to improve existing campaigns or build a stronger paid media strategy, tell me a little about your business and what you’re trying to achieve.