Generating a $25K Booking Pipeline in 30 Days
Helping a Calgary wedding videographer build a measurable paid media system that generated qualified leads across Google Ads and Meta Ads.
PROJECT AT A GLANCE
Industry
Wedding Videography
Location
Calgary, AB
Channels
Google Ads • Meta Ads
Timeline
30 Days
Potential Pipeline
Up to $25K
Focus
Lead Generation & Conversion Optimization
Turning Brand Awareness Into Consistent Lead Generation
Galicia Gorska Films, a Calgary-based wedding videographer, had already built strong brand awareness through Instagram and referrals but lacked a consistent way to generate qualified leads through paid media.
The goal was to create a measurable acquisition system across Google Ads and Meta Ads that could attract couples actively researching wedding videography and turn more of that interest into inquiries.
Building the Acquisition Foundation From Scratch
The business had strong creative and brand presence, but the paid acquisition foundation was still missing. Key gaps included:
- No structured Google Ads or Meta Ads strategy
- No reliable conversion tracking
- Limited visibility into which channels were generating inquiries
- A website designed primarily to showcase work rather than convert paid traffic
- Previous paid activity without a clear measurement framework
The challenge was to build the full acquisition path from the ground up (measurement, traffic generation, and conversion experience) while keeping the strategy focused on qualified leads rather than clicks.
Building a Measurable Path From Click to Booking
A successful campaign starts long before the first click. The strategy was focused on measurement, traffic quality, creative, and the conversion experience, so each part of the funnel supported the next.
Tracking & Measurement
Implemented GA4, Google Tag Manager, Meta Pixel, and conversion tracking so leads could be measured accurately from the start. This made it possible to see which campaigns were driving inquiries and optimize based on real performance data.
Google Ads Strategy
Built high-intent Search campaigns around relevant Calgary wedding videography terms and continuously refined keywords, search queries, and exclusions to improve traffic quality and reduce wasted spend.
Meta Ads Strategy
Meta Ads supported the consideration stage by showcasing the client’s work, building trust with prospective couples, and re-engaging people who had already interacted with the brand or website.
Landing Page Optimization
GA4 data showed that qualified traffic was reaching the site, but the landing experience was creating friction. Redesigned the page with clearer messaging, stronger calls to action, and a simpler path to inquiry.
Performance Highlights
5
Qualified Leads Generated in the first month
Up to $25K CAD
Potential Booking Pipeline Based on $3K–$5K average booking value
$50.75
Meta Cost per Lead Efficient lead generation from paid social
$125
Google Ads Cost per Lead
7.1%
Search CTR • Higher conversion performance after landing-page optimization
Better Ads Started With a Better Foundation.
The strongest results came from improving the full path from click to inquiry, not just the campaigns themselves.
In this project:
Tracking came first.
Reliable measurement made it possible to see which campaigns and leads were actually creating value.
Google and Meta played different roles.
Search captured couples already looking for a videographer, while Meta helped build awareness and stay visible during a longer decision process.
The landing page became part of the strategy.
Campaign data revealed conversion friction, which led to a more focused inquiry experience.
Traffic quality mattered more than traffic volume.
Keywords, exclusions, and ongoing optimization kept budget focused on people more likely to book.
The result was 5 qualified leads and up to $25K in potential booking value in the first month, supported by a measurable acquisition system that could continue to improve over time.
She created a marketing strategy for my business and set up Google, Facebook, and Instagram ads. She also improved my website pages so they look better and help visitors become inquiries. She set up all the tracking, so now I can clearly see where my clients are coming from.
She made the whole process easy and took away all the stress. I'm very happy with her work and would definitely recommend Victoria to any business owner who wants to grow their wedding videography business.
Ready to Build a Lead Generation System?
Whether you’re launching paid advertising for the first time or looking to improve existing campaigns, I can help you build a data-backed strategy.