CONVERSION TRACKING & ANALYTICS SERVICES
Know which campaigns are actually driving leads and sales.
Get reliable conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager.
Whether you’re setting up tracking for the first time or fixing an existing setup, the goal is simple: know what’s working and make better decisions with your marketing budget.
✓ Google Ads and Meta Ads conversion tracking
✓ GA4 and Google Tag Manager setup
✓ Meta Pixel and Conversions API
✓ Enhanced Conversions and first-party data
Toronto-based conversion tracking consultant working with businesses across Canada and the US.
What's Included in Conversion Tracking Services
Whether you’re setting up tracking for the first time or fixing an existing setup, the goal is simple: make sure the right actions are measured accurately.
1. Google Ads Conversion Tracking
Set up and track the actions that matter most to your business, such as form submissions, bookings, phone calls, and purchases. Existing conversion tracking can also be reviewed to find missing, duplicate, or incorrect conversions.
2. GA4 & Google Tag Manager Setup
Set up GA4 and Google Tag Manager to understand how people use your website. This can include event tracking, key events, tags, triggers, testing, and troubleshooting.
3. First-Party Data & Enhanced Conversions
Use the customer data you already collect to improve conversion measurement. Where appropriate, Enhanced Conversions can be set up using first-party data from leads, bookings, or purchases. The setup depends on your website, tracking tools, and consent requirements.
4. Meta Pixel & Conversions API Setup
Set up or troubleshoot tracking for Facebook and Instagram ads using Meta Pixel and, where appropriate, Conversions API. This can include lead and purchase events, event testing, and deduplication to make sure Meta is receiving the right conversion data.
5. Tracking Audit & Troubleshooting
Review your current tracking setup to find issues such as missing events, duplicate conversions, incorrect triggers, broken tags, or other tracking problems. You’ll get clear recommendations on what should be fixed and what can be improved.
Not Sure If Your Conversion Tracking Is Working Properly?
Conversion tracking can help you understand which campaigns are actually generating leads, bookings, and sales.
You're getting leads, but they aren't showing up in your ad account
People are submitting forms or booking appointments, but Google Ads or Meta Ads isn't tracking them correctly.
Your conversion numbers don't look right.
You're seeing missing events, duplicate conversions, or different numbers across your ad platforms and analytics.
You're launching new advertising campaigns.
You want tracking set up before you start spending, so you can measure results from day one.
Your website or lead generation process has changed.
You've added a new form, booking tool, checkout process, or landing page and need to make sure your tracking still works.
You want to make better use of your first-party data.
You're exploring Enhanced Conversions or other supported integrations to improve how customer actions are measured across your advertising platforms.
Not sure whether your conversion tracking is working correctly? Request a Tracking Consultation to review your current setup and identify what needs to be fixed or improved.
A Tracking Setup Built Around Your Business Goals
Every tracking setup is different. The goal is to make sure the right actions are being measured and that you understand how your tracking works.
Tracking Setup & Configuration
Set up or fix the agreed conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager.
Testing & Validation
Test important events to make sure they are firing correctly, reaching the right platforms, and not being counted twice.
Setup Summary & Recommendations
Get a clear summary of what was completed, what is being tracked, and any next steps or recommended improvements.
Conversion Tracking Support Backed by Paid Media Experience
With 6+ years in paid media, I’ve seen how much reliable tracking matters when you’re trying to understand what is actually driving leads, bookings, or sales.
My experience with Google Ads, Meta Ads, GA4, and Google Tag Manager helps me look at tracking from both sides: how the setup works and how the data is used to make campaign decisions.
The goal is simple. Make sure the actions that matter to your business are measured correctly, so you can trust the data you’re using to make marketing decisions.
From Tracking Review to Implementation
1. Initial Consultation
We discuss your website, ad platforms, business goals, and the actions you want to track.
2. Tracking Review & Scope
Your current setup is reviewed to see what is working and what needs to be fixed. You’ll receive a clear scope and quote before any work begins.
3. Setup & Configuration
The agreed tracking is set up or updated across your advertising and analytics platforms.
4. Testing & Validation
Tracking is tested to make sure the right actions are being recorded correctly. Any issues found during testing are fixed within the agreed scope.
5. Setup Review & Next Steps
We review what has been completed, what is being tracked, and any recommended next steps.
Conversion Tracking Services in Toronto and Beyond
Based in Toronto, conversion tracking and analytics services are available to businesses across the GTA, including Mississauga, Vaughan, Markham, Richmond Hill, and surrounding areas.
Businesses throughout Canada and the United States can also receive remote support with Google Ads conversion tracking, Meta Ads tracking, GA4, Google Tag Manager, and first-party data integrations.
Frequently Asked Questions
Common questions about conversion tracking, pricing, and working together.
About Conversion Tracking
Conversion tracking measures important customer actions, such as form submissions, bookings, phone calls, and purchases. It helps you understand which advertising campaigns contribute to your business goals.
Yes. Existing tracking setups can be reviewed and troubleshot to identify missing events, duplicate conversions, incorrect triggers, and other configuration issues.
First-party data is information your business collects directly through interactions with customers, such as inquiries, bookings, and purchases. Eligible customer data may be used with supported measurement features, such as Google Ads Enhanced Conversions, to help improve conversion measurement.
Yes. Enhanced Conversions can be configured where your website, existing tracking setup, available customer data, and consent arrangements support implementation.
Yes. Meta Pixel setup and supported Conversions API integrations can be included depending on your website platform and existing tools. The integration method and scope will be confirmed before implementation.
About Working Together
Pricing depends on your website platform, existing integrations, and the number and complexity of events that need to be tracked. After reviewing your requirements, you’ll receive a personalized quote outlining the work included.
No. Conversion tracking setup and troubleshooting are available as standalone services.
Not necessarily. Advertising platforms and analytics tools can use different attribution methods, reporting windows, and event definitions. The goal is to make sure the tracking itself is configured correctly and to identify whether reporting differences are expected or caused by an implementation issue.
Yes. Services are available remotely to businesses across Toronto, the GTA, Canada, and the United States.
Let's talk Tracking
Need Help With Your Conversion Tracking?
Whether you’re setting up tracking for the first time, troubleshooting an existing implementation, or looking to make better use of your first-party data, let’s discuss your website and measurement needs.