Google Ads Management
Get more from your Google Ads with a strategy built around your business.
Whether you’re launching your first campaign or looking to improve an existing account, get professional Google Ads management focused on attracting the right customers and generating measurable results.
From campaign setup and keyword research to ongoing optimization and conversion tracking, your advertising is managed with your business goals and budget in mind.
✓ Campaign setup and ongoing management
✓ Budget optimization and performance monitoring
✓ Conversion tracking and reporting
Toronto-based Google Ads consultant working with businesses across Canada and the US.
What's Included in Google Ads Management
Google Ads management covers everything from planning and launching campaigns to ongoing optimization and performance reporting. Services are tailored to your business goals, advertising budget, and existing account setup.
1. Campaign Strategy & Setup
Campaigns are planned around your business goals, target audience, and budget. This includes keyword research, campaign structure, geographic targeting, ad copy, bidding strategy, and selecting the appropriate Google Ads campaign types.
2. Ongoing Campaign Management
Your campaigns are regularly monitored and optimized through search term analysis, negative keywords, bidding and budget adjustments, ad testing, and performance reviews. The focus is on improving efficiency and attracting relevant customers.
3. Conversion Tracking & Reporting
Conversion tracking is set up, maintained, and optimized using Google Ads, GA4, and Google Tag Manager to measure important actions such as form submissions, calls, bookings, and purchases. Regular performance reporting provides clear insights into campaign results and opportunities for improvement.
4. Landing Page Recommendations
Your landing pages are reviewed to identify issues that may be affecting conversions, including messaging, calls to action, mobile experience, and the overall customer journey.
Looking for Help With Your Google Ads?
Google Ads management may be a good fit if you're:
Starting Google Ads for the first time
You want to launch campaigns with a clear strategy, appropriate targeting, and reliable conversion tracking from the beginning.
Getting clicks but not enough leads or sales
Your campaigns are generating traffic, but the results aren't meeting your business goals.
Spending more than expected on advertising
Your cost per lead or acquisition has increased, and you're unsure where your budget could be used more effectively.
Looking for ongoing campaign support
You need someone to manage your campaigns, monitor performance, and make regular improvements without handling everything internally.
Not sure whether you need ongoing management? A PPC Audit may be a useful starting point if you want an independent review of your existing campaigns before making changes.
Google Ads Management Backed by Hands-On Experience
Viktoriia Demtsiura is a Toronto-based paid media consultant with over six years of experience managing digital advertising campaigns across Google Ads and other major advertising platforms.
Her experience includes lead generation, e-commerce, B2B, SaaS, retail, education, and financial services.
With experience in campaign strategy, optimization, GA4, Google Tag Manager, and conversion tracking, the focus extends beyond clicks and impressions to understanding how advertising contributes to your business goals.
How Google Ads Management Works
1. Initial Consultation
We discuss your business goals, current advertising, budget, and the type of support you're looking for.
2. Account Review & Strategy
Your existing campaigns are reviewed, or a strategy is developed for a new account. The approach is tailored to your business objectives and available budget.
3. Campaign Setup & Management
Campaigns are launched or existing campaigns are improved, with ongoing monitoring, testing, and optimization.
4. Reporting & Next Steps
Campaign results are reviewed regularly, with recommendations based on performance data and your business goals.
Google Ads Management for Businesses in Toronto and Beyond
Based in Toronto, Google Ads management and consulting services are available to businesses across the GTA, including Mississauga, Vaughan, Markham, Richmond Hill, and surrounding areas.
Businesses across Canada and the United States can also receive remote campaign setup, ongoing management, and consulting services.
Frequently Asked Questions
Common questions about Google Ads management, pricing, and working together.
About the Google Ads Management
Google Ads management includes campaign strategy, setup, keyword research, ad copy, bidding, budget management, ongoing optimization, conversion tracking, and performance reporting. Services are tailored to your business goals and existing account setup.
Yes. Existing campaigns can be reviewed and managed without starting from scratch. Your account structure, targeting, conversion tracking, and performance are assessed before changes are made.
Google Ads can begin generating traffic once campaigns are approved and running. However, the time needed to generate consistent leads or sales depends on your budget, competition, campaign setup, and conversion volume.
About Working Together
Pricing depends on your advertising budget, the number and complexity of your campaigns, and the level of support required. After discussing your needs, a personalized quote will be provided outlining the management fee and included services. Google Ads media spend is separate from the management fee.
Yes. If you already have a Google Ads account, access can be provided through a Google Ads Manager account. You retain ownership of your advertising account and its data.
Let's talk Google Ads
Looking for Help With Your Google Ads?
Whether you’re launching your first campaign or looking for ongoing management, let’s discuss your business goals and what support would make sense for you.