PPC Audit
Find out what’s holding your paid ads back and what to improve first.
Get a clear view of how your Google Ads and Meta Ads are performing, whether your conversion tracking is reliable, and where your landing pages may be losing opportunities.
The audit comes with prioritized recommendations, so you know what deserves attention first and what can wait.
✓ Google Ads & Meta Ads campaign review
✓ Conversion tracking & landing-page assessment
✓ Prioritized recommendations + findings call
What’s Included in the Audit
Your campaigns, conversion tracking, and landing pages are reviewed to identify what’s working, what needs attention, and where improvements can be made.
1. Google Ads Review
Your Google Ads campaigns are reviewed for account structure, keywords, search terms, bidding, budgets, targeting, ad copy, and conversion performance to identify issues and opportunities for improvement.
2. Meta Ads Review
Your Meta Ads campaigns are reviewed for audience targeting, creative performance, placements, budgets, optimization settings, and conversion data to identify what is working and where changes may be needed.
3. Conversion Tracking Review
Your tracking setup is reviewed across Google Ads, Meta, GA4, and Google Tag Manager to identify missing events, duplicate conversions, and other measurement issues.
4. Landing Page Review
Your landing pages are reviewed for messaging, calls to action, forms, mobile experience, and potential issues that may be affecting conversions.
What You'll Receive
Get a clear overview of your account performance and practical recommendations based on your campaign data.
- Account Review & Key Findings
Your campaign performance, conversion tracking, and landing pages are reviewed to identify issues and opportunities for improvement.
- Prioritized Action Plan
Clear recommendations on what to fix first, what to improve, and what to test next.
- 30-Minute Findings Call
A walkthrough of the main findings, with time to discuss your questions and next steps.
There is no requirement to sign up for ongoing management.
When a PPC Audit Makes Sense
A PPC audit can help when your Google Ads or Meta Ads are running, but you're unsure what's affecting performance or what to improve next.
Your advertising costs are increasing
You're spending more without seeing the results you expected.
You're getting clicks but not enough leads
Your campaigns are bringing visitors to your website, but too few are converting.
You're unsure whether your tracking is accurate
Your conversion data is incomplete, inconsistent, or difficult to trust.
You want a second opinion
You're planning to increase your budget, reviewing an account managed by someone else, or considering major campaign changes.
Not running ads yet? Campaign strategy and setup may be a more suitable starting point if there is no historical account data to review.
How the Audit Works
1. Submit Your Request
Share a few details about your business, current advertising, and what you would like help with.
2. Provide Access
Once the audit is confirmed, access is arranged for the relevant platforms, such as Google Ads, Meta Ads, GA4, and Google Tag Manager.
3. Account Review
Your campaigns, conversion tracking, and landing pages are reviewed to identify performance issues and opportunities for improvement.
4. Receive Your Action Plan
Get clear recommendations based on your account data, organized by what needs attention first and what can be improved next.
5. Review the Findings Together
A 30-minute call to discuss the main findings, answer your questions, and go through the recommended next steps.
PPC Audits in Toronto, Across Canada and the US
Based in Toronto, PPC audit services are available to businesses across the Greater Toronto Area, including Mississauga, Vaughan, Markham, Richmond Hill, and surrounding communities.
Businesses across Canada and the United States can also request a Google Ads or Meta Ads audit. All reviews and consultations are completed remotely.
Frequently Asked Questions
Common questions about paid media audits, what’s included, and how the process works. Have something specific in mind? Get in touch to discuss your account.
About the Audit
A PPC audit is a detailed review of your advertising campaigns, conversion tracking, and landing pages. It helps identify performance issues, inefficient ad spend, and opportunities to improve your Google Ads or Meta Ads results.
Yes. The audit can focus on Google Ads, Meta Ads, or both, depending on which platforms you’re currently using and what you would like reviewed.
Yes. Where relevant, Google Ads conversions, GA4, Google Tag Manager, and Meta tracking are reviewed to identify potential issues such as missing events, duplicate conversions, or incorrect optimization actions.
You’ll receive a summary of the key findings, a prioritized action plan showing what to address first, and a 30-minute findings call to discuss the recommendations and next steps.
About Working Together
Start by submitting an audit request with a few details about your business and current advertising. Once the scope and audit are confirmed, access to the relevant accounts is arranged. Your campaigns and tracking are then reviewed, followed by an action plan and a findings call.
Access depends on the platforms included in your audit. This may include Google Ads, Meta Ads, GA4, and Google Tag Manager. The appropriate access level will be discussed before the review begins, and account ownership remains with you.
No. The audit is a standalone service. You can implement the recommendations yourself, work with your existing team, or discuss additional support if needed.
Yes. Campaign improvements, conversion tracking fixes, and ongoing paid media management can be discussed separately after the audit.
Yes. Paid media audits are available for businesses across Toronto, the GTA, and elsewhere in Canada. The audit and findings call can be completed remotely.
Pricing depends on the platforms being reviewed, the size of your advertising account, and the scope of the audit. After receiving your request, a personalized quote will be provided outlining the fee and what’s included.
Google Ads • Meta Ads • GA4 • Google Tag Manager
Know What to Improve Before Spending More
If you are already investing in Google Ads or Meta Ads but are not sure what is limiting performance, a paid media audit can give you a clearer picture of what needs attention.
No ongoing management commitment required.