Paid Media Strategy & Consulting
Make more informed decisions about where and how to advertise your business.
Not sure which advertising platforms make sense for your business? Planning a new campaign or looking for ways to improve your existing strategy?
Get practical guidance on Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, tailored to your business goals, audience, and budget. From channel selection and campaign planning to budget allocation and performance analysis, I help you develop a clearer direction for your paid advertising.
✓ Multi-platform advertising strategy and campaign planning
✓ Channel selection, audience strategy, and budget allocation
✓ One-on-one consultations and actionable recommendations
Toronto-based paid media consultant serving businesses across Canada and the US.
What’s Included in Paid Media Strategy & Consulting?
Whether you need guidance on a specific advertising challenge or a more comprehensive campaign plan, the consulting approach is tailored to your business and the decisions you need to make.
1. Paid Media Strategy Development
Develop an advertising approach based on your business objectives, target audience, and budget. This includes recommendations for channel selection, campaign objectives, targeting, messaging, and how different advertising platforms can work together.
2. Google Ads, Meta Ads, LinkedIn Ads & TikTok Ads Consulting
Get strategic guidance on campaign planning, audience targeting, ad formats, creative approaches, and performance optimization across the platforms relevant to your business. Consultations can focus on a specific channel or your overall paid media strategy.
3. Channel Selection & Budget Planning
Not every business needs to advertise on every platform. I help you evaluate Google, Meta, LinkedIn, and TikTok based on your audience, business goals, customer journey, and available budget, then develop recommendations for where to focus your advertising investment.
4. Campaign Performance Consulting
Discuss your current campaign results and opportunities to improve performance. Depending on your needs, we may cover lead quality, budget allocation, audience strategy, creative testing, and conversion tracking.
5. One-on-One PPC Consultations
Bring your advertising questions to a focused consultation and get practical recommendations and next steps that you or your team can implement.
Need a Clearer Direction for Your Advertising?
Google Ads management may be a good fit if you're:
You’re not sure where to invest your advertising budget.
You want to understand whether Google Ads, Meta Ads, Tiktok, Linkedin or a combination of platforms makes sense for your business.
You’re planning to launch paid advertising.
You need help choosing campaign objectives, defining your audience, and planning a realistic approach before spending money on ads.
You manage your own campaigns but need guidance.
You have specific questions about your account, performance, targeting, or budget and want recommendations you can implement yourself.
You’re considering increasing your advertising budget.
You want to review your current approach and identify priorities before investing more.
Your marketing team needs additional PPC expertise.
You have people managing campaigns internally but need support with strategy, planning, or a specific advertising challenge.
Not sure whether you need consulting or a detailed account review? A PPC Audit focuses on identifying issues in your existing campaigns, tracking, and conversion journey. Consulting is better suited to discussing a specific decision or developing an advertising strategy.
Practical Recommendations You Can Put Into Action
The deliverables depend on whether you need a focused consultation or a broader strategy project.
A Consultation Focused on Your Business
We discuss your goals, current advertising approach, and the questions or challenges you want to address.
Clear Recommendations & Priorities
Get practical guidance on the advertising decisions and next steps relevant to your agreed consulting scope.
A Documented Strategy
For larger strategy projects, a written advertising plan can include recommended channels, campaign approach, budget allocation, and implementation priorities.
Paid Media Strategy Backed by Hands-On Experience
I’m Viktoriia Demtsiura, a Toronto-based paid media consultant with over six years of experience planning, managing, and optimizing digital advertising campaigns.
My experience includes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other advertising platforms across B2B, SaaS, e-commerce, retail, education, and lead generation. I also hold a Master’s degree in Marketing.
I combine campaign strategy with hands-on experience in advertising execution, conversion tracking, and performance analysis to provide recommendations grounded in how campaigns work in practice.
How Consulting Works
1. Share Your Goals
Tell me about your business, current advertising, and the decisions or challenges you need help with.
2. Confirm the Scope
We determine whether you need a focused consultation or a more comprehensive strategy project. You’ll receive the proposed scope, deliverables, and fee before work begins.
3. Review & Discuss Your Strategy
I review the relevant information and provide recommendations tailored to your objectives, audience, budget, and current advertising approach.
4. Move Forward With Clear Next Steps
You receive the recommendations and deliverables included in your project. You can implement them yourself, work with your existing team, or discuss additional support if needed.
PPC Consulting in Toronto and Beyond
Based in Toronto, I provide paid media strategy and PPC consulting to businesses across the GTA, including Mississauga, Vaughan, Markham, Richmond Hill, and surrounding areas.
Remote Google Ads, Meta Ads, Tiktok and Linkedin consulting is also available to businesses throughout Canada and the United States.
Frequently Asked Questions
Common questions about paid media strategy and consulting, pricing, and working together.
About Paid Media Consulting
Paid media consulting provides guidance on planning, managing, and improving paid advertising. It can include channel selection, campaign strategy, budget planning, and recommendations for Google Ads, Meta Ads, TikTok and LinkedIn.
Yes. We can review your business goals, target audience, budget, and customer journey to identify which platforms make sense for your advertising strategy. The recommendation may focus on one platform or a combination of channels, depending on your business needs.
Consulting focuses on advertising decisions, strategy, and recommendations related to an agreed topic. A PPC Audit involves a detailed review of an existing account, with documented findings and a prioritized action plan.
About Working Together
Pricing depends on the consultation format, preparation required, and scope of work. You’ll receive a quote outlining the fee and what’s included before booking the paid service.
A written strategy is available as part of a strategy development project. For a focused one-on-one consultation, deliverables depend on the scope agreed upon before the session.
No. Consulting is available as a standalone service. You can implement the recommendations yourself or with your existing team.
Yes. Paid media consulting is available remotely to businesses across Canada and the United States.
Let's talk Strategy
Need Guidance on Your Advertising Strategy?
Whether you’re planning new campaigns, managing your own ads, or deciding where to invest your budget, let’s discuss your goals and the support you need.