META ADS MANAGEMENT
Get more from your Meta Ads with a strategy built around your business.
Whether you’re starting with Meta Ads or want to improve your current campaigns, get support focused on reaching the right audience and generating more leads or sales.
Your Facebook and Instagram ads are managed around your goals, budget, and performance.
✓ Campaign setup and management
✓ Audience targeting and creative testing
✓ Budget and performance optimization
✓ Conversion tracking and reporting
Toronto-based Meta Ads consultant working with businesses across Canada and the US.
What's Included in Meta Ads Management
Meta Ads management covers campaign setup, testing, optimization, tracking, and reporting across Facebook and Instagram. Whether you're starting from scratch or already running ads, the approach is built around your business goals, audience, and budget.
1. Campaign Strategy & Setup
Your Meta Ads campaigns are planned around your goals, audience, and budget. This includes campaign structure, targeting, placements, budget setup, and the right campaign objectives.
2. Audience Strategy & Creative Testing
Different audiences, messages, and ad creatives are tested to see what performs best. This can include images, video, ad copy, offers, and different audience groups.
3. Ongoing Campaign Management
Your Facebook and Instagram ads are monitored and improved based on performance. Budgets, audiences, creatives, and campaign settings are adjusted as more data comes in.
4. Conversion Tracking & Reporting
Conversion tracking helps show which ads are driving leads, bookings, or sales. Tracking can include Meta Pixel, Google Tag Manager, and GA4. Reporting focuses on results, key changes, and next steps.
5. Landing Page & Conversion Recommendations
Your landing pages and forms are reviewed to identify anything that may be hurting conversions. Recommendations may include changes to messaging, calls to action, forms, or the overall user experience.
Looking for Help With Your Facebook and Instagram Ads?
Meta Ads management can help if you're starting from scratch, not getting enough leads or sales, or want ongoing support with your campaigns.
You're launching Facebook and Instagram ads for the first time
You want to start advertising but aren't sure how to set up your campaigns, choose audiences, or plan your budget.
Your campaigns aren't generating enough leads or sales
You're getting clicks and impressions, but not enough enquiries, bookings, or sales.
You're not sure which ads are working
You want to know which audiences, creatives, and messages are driving results; and where your budget is being wasted.
You need ongoing support with your ads
You want someone to monitor performance, test new ideas, and make regular improvements without managing everything yourself.
Not sure whether you need ongoing management? A PPC Audit can help identify what’s limiting your campaigns and what to improve first.
Meta Ads Management Backed by Hands-On Experience
With 6+ years in paid media, I’ve worked with businesses across different industries and at different stages of growth.
My approach goes beyond simply managing campaigns. I look at the bigger picture, including how your ads fit into your goals, what may be limiting performance, and where there’s room to improve.
That can mean building a stronger Meta Ads strategy, improving an existing account, or helping you make better decisions through paid media consulting.
The goal is to keep things practical, clear, and focused on what can actually move the business forward.
From Campaign Strategy to Ongoing Optimization
1. Initial Consultation
We start with your business goals, audience, budget, and current challenges. This helps clarify what you need from your Meta Ads and where to focus first.
2. Account Review & Strategy
If you already run Meta Ads, your account is reviewed to see what is working and what could be improved. If you’re starting fresh, a campaign strategy is built around your goals, audience, and budget.
3. Campaign Setup & Management
New campaigns are launched or existing campaigns are improved. Performance is monitored regularly, with changes made to audiences, budgets, creative, and campaign setup when needed.
4. Reporting & Next Steps
Results are reviewed regularly so you know what is working and what should happen next. You’ll get clear recommendations based on campaign performance.
Meta Ads Management in Toronto and Beyond
Based in Toronto, Facebook and Instagram advertising services are available to businesses across the GTA, including Mississauga, Vaughan, Markham, Richmond Hill, and surrounding areas.
Businesses throughout Canada and the United States can also receive remote Meta Ads campaign setup, ongoing management, and consulting services.
Frequently Asked Questions
Common questions about Meta Ads management, pricing, and working together.
About the Meta Ads Management
Meta Ads management includes campaign strategy, setup, audience targeting, creative testing, budget management, ongoing optimization, conversion tracking, and performance reporting. Services are tailored to your business goals and existing account setup.
Yes. Your existing Meta Ads account can be reviewed and managed without starting from scratch. Current campaign performance, audiences, creative, budgets, and conversion tracking are assessed before changes are recommended.
Campaigns can begin delivering impressions and traffic once approved, but the time needed to generate consistent leads or sales varies. Results depend on your budget, audience, creative, offer, conversion tracking, and other factors. Campaign performance is monitored and optimized as data becomes available.
About Working Together
Pricing depends on your advertising budget, campaign complexity, and the level of support required. After discussing your business needs, a personalized quote will be provided outlining the management fee and included services. Your advertising budget is separate from the management fee.
Yes. Ad creatives can be created in Canva, including static images, carousels, and promotional graphics for Facebook and Instagram campaigns. Creative strategy, ad copy, and ongoing testing are also included where relevant.
Photography, video production, and more extensive content creation can be discussed separately.
Let's talk Meta Ads
Looking for Help With Your Facebook and Instagram Ads?
Whether you’re launching your first campaigns or looking for ongoing management, let’s discuss your business goals and what support would make sense for you.